Community Social Responsibility
For many corporate companies, CSR means Corporate Social Responsibility. However, for Sterling Hospitals, we have taken the meaning of CSR a step ahead. For us, CSR means Community Social Responsibility.
Since its inception, Sterling Hospitals has been providing free and concessional healthcare to the deserving and needy. Community Social Responsibility (CSR) is not something new to the Sterling family. It has intrinsically been a part of the values that each and everyone in the Sterling family stand for. Our endeavours are driven by the “Sterling Hospital Vision and Philosophy” of providing holistic healthcare solution within the reach of common man.
At Sterling Hospitals, we are proud of our contributions to the community. As members of the Sterling Family, we feel that it is our duty to take our CSR philosophy to each and every door step in the state and surrounding areas.
Our social outreach program consists of free health camps, public awareness talks, CMEs for medical fraternity, Outstation OPDs and many others. A few of the initiatives we have undertaken are as follows:
- Mega health check-up camp at 33 societies in association with Radio Mirchi where nearly 2000 participants took benefit of this camp (2007).
- Basic Life Support Programme for Rotary Members (2007).
- Participation in Ambaji Camp on ‘Bhadarvi Punam’, where a team of doctors screened nearly 18000 pilgrims (2007).
- Mega health camp for parents in association with UCMAS (2008).
- Free Medical Camp: Open for all at Unjha where over 1000 participants were benefitted.
- First Aid basic Life Support training Programme organized for Traffic Police Personnel.
- Every year World Kidney Donor’s Day is celebrated with a series of activities like walkathons and felicitation of kidney donors by presenting them a trophy and certificate for saving lives just to spread awareness about kidney disease saving lives.
- On World Heart Day – Sterling Hospitals always takes the initiatives to organize walkathons, colony promotions etc. and involve various associations, corporate houses and such to spread awareness about cardiac disease and its complications and risks.
- Outstation OPDs is planned at various places within the Gujarat at regular intervals.
- Public Awareness Talks are given by our eminent doctors on various topics related to heart, kidney, joints etc. at regular intervals at clubs and associations like Rotary Club, Lions Clubs etc. and even in association with banks, PSUs, reputed corporate houses, and such.
Add life Foundation
Add life Foundation is a division of registered public charitable trust working through a body of social activists, cancer fighters and winners, medical professionals and socially active members of industry sharing a common objective of filling up gaps through initiatives for:
- better patient experienc.
- funding for deserving cases for medical, surgical or radiation treatment where there are zero or non-sufficient funding from private, insurance or government agencies and schemes.
- assisting and guiding for mental, emotional, spiritual and logistic support
Cancer is the second leading cause of death globally. It is not just a physical ailment but also a social and emotional malady that doesn’t just affect patients but also their families.
Being diagnosed with cancer often triggers a strong emotional response. People experience shock, anger and disbelief. Some even feel intense sadness, fear and a sense of loss. Even the most supportive friends and family members cannot understand exactly how it feels to have cancer and this can lead to loneliness and isolation.
While cancer hospitals and doctors treat the physical condition, patients have little to no support when it comes to their psychological, social or financial condition.
The idea of bridging this gap gave birth to Add life Foundation.
- Mentor Trustee : Shri Girish N Patel
- Trustee : Arpit G Patel
- Trustee: Namisha Gandhi
- Advisor: Dr. Somesh Chandra
Objective of the Foundation
- Spread awareness on different type of cancers
- Motivate cancer fighters
- Help cancer winners in lifestyle shift
- Encourage people to adapt healthy lifestyle
- Help people understand and empathize with cancer patients
- Promote the cause of fight against cancer
Stages of Care Giving
1. Awareness and Early Detection
We believe that the power of community to create health is far greater than any physician, clinic or hospital and understand that prevention is always better than cure and hence, Add life Foundation is also working in the field of cancer prevention, early detection, health awareness and rehabilitation through various campaigns and community health programs. We encourage volunteerism and our volunteers, supporters and donors are our change agents spreading health literacy through public campaigns and community outreach programs.
Early detection can save precious lives, finances, energies and other resources. Current cancer patterns and conclusions of the various research and studies reflect the way we live today and various appropriate lifestyle choices that can prevent up to half of all cancers. The challenge of reducing the cancer burden today lies in transferring this knowledge through behavioural and social changes.
2. Psychological and Emotional Support
- Cancer can break a person not just physically but also emotionally. Support group members can share feelings and experiences that may seem difficult to be shared with family and friends.
- They also discuss practical information like what to expect during treatment, how to manage pain and other side effects of treatment, and how to communicate with health care providers and family members.
- This exchange of information and advice helps each person feel more understood, accepted and in turn less alone.
3. Financial Support
- When cancer strikes, it’s not only a burden for the patients but also for their lifelong savings. Patients experience better health and securities collaborating with assistance organizations that help cope with the financial challenge of cancer. Add life promotes awareness about existing financial resources and advocates on behalf of cancer patients who face financial burdens associated with the costs of cancer treatment and care.